More Women Making Strides in the Colorado Marijuana Industry

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An awful lot of women are running Colorado's marijuana businesses—whether it's retail pot shops, making cannabis-infused food or running testing labs.

May 23, 2014, 1:43 PM EDT / Updated May 23, 2014, 1:43 PM EDT / Source: CNBC

By Jane Wells, CNBC

There is an emerging trend in the marijuana industry in Colorado.

An influx of women are running these businesses—whether it's retail pot shops, manufacturing edible products infused with cannabis or working in testing labs.

At this week's first-ever Colorado Cannabis Summit in Denver, the entire panel of local experts on safety and technology was made up of women.

"I like to call them the marijuana mavens," said Brooke Gehring, a former mortgage banker who now owns four pot stores in Colorado.

"It blows my mind, the incredible women I've met in this industry," said Genifer Murray, founder and CEO of CannLabs, a state-certified lab that tests the potency and safety of recreational pot products.

Jane Wells, CNBC

CNBC business news reporter Jane Wells is based in Los Angeles, where she covers retail, agriculture and defense as well as reports on California's economy, West Coast real estate and Las Vegas. Wells also writes the blog Funny Business for CNBC.com covering a variety of unusual items. Wells came from CNBC's "Upfront Tonight," where she served as a senior correspondent.

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